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Dr Christine Bailey

Chief Marketing Officer (She/Her) – Marketing

Hello! I'm the CMO at PassFort.  I've spent my career in B2B Tech/FinTech marketing roles, leading European marketing functions for Hewlett-Packard and Cisco Systems as well as for pre-IPO companies.  

Most recently I was Managing Director, SMB UK, at Valitor, a European payment solutions company - now owned by Rapyd. 

I'm a frequent public speaker with two TEDx Talks under my belt.  I published my first book “Customer Insight Strategies: how to understand your audience and create remarkable marketing” in November 2020 and I'm a contributing author of The PAYTECH book.  I have a doctorate (DBA) in customer insight from Cranfield School of Management.

I'm passionate about diversity and inclusion.  I serve on the advisory board of the European Women in Payments Network (EWPN) and I used to run Connected Women globally for Cisco.

Outside of work, I have a teenage daughter to keep me on my toes, I love running by the river and swimming in our local outdoor lake.  On a Friday evening, you're likely to find me dancing to live music in my local pub.

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